In late March 2019, Showroom 22 will launch the first in a two-week-long series of fashion- and content creation-related events, hosted at their Auckland CBD showroom and on-site studio, Symmetry Studio. The series of events, named FASHION IN FOCUS, will target New Zealand’s creative industries and our emerging talent pool who wish to explore and celebrate the fashion industry and its creative forces.
Much like global events of the same nature, FASHION IN FOCUS 2019 will turn fashion’s usual elitism inside-out and throw open doors normally closed to non-industry guests. As the fashion world – and in fact the whole consumer world – becomes more instant and focused on B2C, we feel a desire to embrace this change and move towards an open-source platform of idea and knowledge sharing.
Bringing together industry leaders from New Zealand and Australia into six events covering topics from sustainability and careers to building brand DNA and influencer marketing, FASHION IN FOCUS 2019 will provide inspiration and conversation for the most seasoned fashionista through to those who want a glimpse inside this dynamic world.
FashioNZ presents: The Evolving Business of Fashion / 19 March
What does it take to create a successful fashion business? How do you grow a fashion business in New Zealand and build recognition overseas? Fashion is constantly changing and thanks to technology customers are more accessible to designers than ever before but the market is also increasingly competitive. Knowing who are you and what you stand for is the basis for making creative and business decisions which is where this panel discussion brings to together the unique perspectives of some of New Zealand's fashion leaders and rising stars.
Presented by FashioNZ and hosted by business expert and presenter Simon Pound from The Spinoff's Business is boring podcast, the panel will offer their insights into their own businesses and discuss the current changes in fashion in New Zealand.
This is your opportunity to join the conversation on the business of fashion in NZ.
Dame Pieter Stewart, Founder, NZFW
Deborah Caldwell, Storm
Jessie Wong, Yu Mei
Kiri Nathan, Kiri Nathan
Rachel Mills, Rachel Mills
Stephen Blase, The Pattern Table
Vicki Taylor, taylor & The Shelter
Wynn Crawshaw, Wynn Hamlyn
All is for All presents: The Accessible Fashion Revolution / 20 March
Fashion has a history of standing up and saying some great things, and 2019 will be no exception. But amid the established conversations around sustainability, transparency and diversity, there is a new voice - and it’s one of accessibility.
The concept of accessible fashion is set to come to life in an enlightening, funny, moving and eye-opening presentation that we hope will educate and inspire, Together, Ange Bevan and Grace Stratton invite you to hear them speak, alongside some incredible guests, as they launch Allisforall, a digital platform that seeks to begin serving a growing population of 1.3 billion people, those with access needs, or disabilities - in a way that’s never been done before.
Fashion Careers: How To Get Ahead / 21 March
Join us on March 21st to hear from some of the New Zealand fashion industry’s most successful young women about their chosen creative careers. The panel will be a mix of fashion designers, stylists, magazine editors, hair & make-up leaders and more. This is the ultimate night to meet some local heroes and take the next step in choosing your path - if a career in fashion is where you’re heading, you can’t afford to miss this!
Modelling: Katherine Lowe, Clyne Model Management
Make-up: Kiekie Stanners, M.A.C Cosmetics
Styling: Kylie Cooke
Design: Madeleine Harman & Jessica Grubiša, Harman Grubiša
Media and editorships: Margie Cooney, Denizen
Hair: Zoe Clark, INCO Studio
The Business of Fashion Influence / 26 March
Fashion Influencers have re-written the rules of fashion marketing over the past few years, and no market has gone untouched by this army of fashion foot soldiers. On March 26th you’ll be able to meet and greet some local leaders in this space, and hear from those who have made a living out of the influencer industry. But where is it all heading, you might ask? Join us to learn about the future of influence and whether the bubble is about to pop or if it’s just getting started.
Amber Peebles, @amber_peebles
Brooke Howard-Smith, We Are Tenzing
Cassidy Morris, @_cassidymorris
Gracie Taylor, @gracietaylor
Jess Quinn, @jessicaemilyquinn
Laura Hadlow, @laurahadlow
Lucy Mansfield, Influencer HQ
Sustainability & The State of Fashion / 27 March
The 2013 Rana Plaza collapse in Bangladesh sparked outrage around the world, but it also sparked immense change. The transparency of the fashion industry has been called into question ever since, and our very own New Zealand designers have themselves been at the mercy of a newly informed and demanding consumer. Melinda Tually is the Australia & New Zealand Co-ordinator for Fashion Revolution, a movement that aims to help the industry be better in any way possible. Melinda joins us on March 27th along with local fashion leaders in this sustainability and ethics space to discuss the state of fashion and how we can all be catalysts for change.
Gosia Piatek, Kowtow
Maggie Hewitt, Maggie Marilyn
Melinda Tually, Fashion Revolution
Building Fashion Brand DNA / 28 March
Fashion is synonymous with big brand names, but building that image takes time, money, creativity, persistence and a fair few fails! On March 28th you’ll be able to hear from three of the biggest names in fashion right now: Levi’s, Le Specs and Georgia Alice. All telling their own story, these brand ambassadors and creators will share their secrets to how their brands got to where they are today.
Hamish Tame, Creative Director, Le Specs
Isabella Lau, Brand Manager, Georgia Alice
Nicky Rowsell, Marketing Manager, Levi Strauss Aus/NZ